Asher
An Electric taxi booking app
Asher is a user-friendly and responsive website designed for seamless electric taxi booking. It offers an eco-friendly transportation solution, allowing users to easily book an electric taxi by specifying their pickup and drop-off locations, and selecting their preferred rental period.Users can effortlessly choose their desired date and time, making it convenient to plan their trips in advance. Asher also supports long-term bookings, enabling users to secure an electric taxi for a week or even a month with prior reservations.
Client
Builder.io
Services
UI & UX Design
Industries
Travel and Transportation
Date
Aug 2022-Jan 2023
Working on Asher was an exciting challenge! Here’s how we made it happen: Main Goal: Create a minimalistic, user-friendly platform while packing most of the essential features onto the landing page for quick access. Key Features on Landing Page: Users can: Instantly book a taxi. Select their preferred rental period. Choose pickup and drop-off locations. View a wide range of available electric taxis—all in one place! Design Focus: We spent a lot of time on wireframing to ensure the booking process was as easy and fast as possible. The goal was to make everything smooth, simple, and efficient for the user. User Testing: After gathering feedback, we made significant improvements to the booking history screen, ensuring it was intuitive and user-friendly.
In summary, The Asher project was all about creating a seamless and efficient platform for eco-friendly taxi booking. By focusing on user needs and prioritizing simplicity, we aimed to make the process of booking an electric taxi as quick and easy as possible. Through iterative design and user testing, we fine-tuned every aspect—from pre-booking features to long-term rentals—ensuring that users have a hassle-free experience.

